Sara Tendulkar Addresses Deepfake Controversy Involving Shubman Gill; Explains the Dark Side of Misused Technology

Sara Tendulkar found herself at the center of a deepfake scandal involving fabricated photos with Shubman Gill. In an Instagram story, Sara expressed her dismay, stating, “Social media is a wonderful space for all of us to share our joys, sorrows, and daily activities.

Sara Tendulkar Deepfake photo
Sara Tendulkar Deepfake photo

However, it is disconcerting to see the misuse of technology as it takes away from the truth and authenticity of the internet. I have come across some deepfake photos of me which are far from reality.”

What is Deepfake?

Deepfake refers to manipulated videos or photos where a person’s face or body is digitally altered to appear as someone else, often used maliciously or to spread false information. This misuse of technology poses a significant challenge to civil society as it includes fabricated images, videos, and audio that can be exploited to create pornography and misinformation.

This incident follows a trend where celebrities like Kajol Devgan and Rashmika Mandanna have fallen victim to deepfake controversies. Kajol’s manipulated video, initially shared on TikTok, showcased her face superimposed onto an unrelated clip of an English influencer changing clothes. Similarly, a recent deepfake video involving Rashmika Mandanna also garnered attention, highlighting the concerning misuse of technology in the realm of celebrity content.

On deepfake video crimes the Union Minister for Communications, Electronics & IT

says, “We have all agreed that within the next about 10 days, we will come up with clear actionable items. All the companies, all the platforms, and the entire industry understood that this is not free speech. They understood that this is something which is really harmful for the society. They understood the need for much heavier regulation on this. So we agree that we will start drafting the regulation today. We’ll start drafting the regulations today itself. And within a very short time frame, we will have a new set of regulations for deep fake

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